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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage
Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning, Canadian-based agency, a Critical Mention...
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5 Essential Marketing Practices
Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure...
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Are You Fully Promoting your Brand?
If there’s one thing prosperous organizations have in common, it’s successful brand promotion. With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure...
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4 Ways to Avoid PR Disasters
If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. Encountering them is inevitable for those within the industry at some point...
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Must-Have Checklist: Managing Email Marketing
Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Your...
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7 Easy Ways to Dominate Social Media Marketing
Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? These seven...
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How Amplifying Your Media Coverage Can Build Your Brand
Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your...
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Cost Businesses Pay for Not Monitoring Media
Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their...
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Good Social Media Strategies to Improve SEO
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s...
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7 PR Blogs You Should Be Following
Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications...
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4 Skills All PR Pros Should Have
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority...
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5 Reasons to Network Across all Social Media Sites
Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all...
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EKA: How Media Monitoring Aligns with Strategic Communications
Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and...
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Public Relations Holiday-Checklist
Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the...
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Go Viral in 2020 with Real-Time Media Monitoring
Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media...
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Everything You Need to Know About Earned Media
PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t...
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How to Get Around Paywalls with Licensed Content
Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a...
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Must-Have Checklist: Marketing & Communications Strategy for 2020
The new year is approaching, and that means it’s time to start prepping for the changes to come. This year has brought a great number of exciting communication strategies, while others have become...
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Most Talked About 77th Golden Globe Nominations for 2020
Share Tweet Share (Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. The Hollywood Foreign Press Association (HFPA), comprised of 90 notable...
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Understand How Online News Tracking Improves Businesses
Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized...
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